Brand protection pricing: who publishes a price
If you run a store doing a few million and you go looking for brand protection, the first thing you notice is that you cannot find out what anything costs.
Checked on 16 September 2026: Bustem has no pricing page, the URL returns a 404. Red Points has a pricing page that carries no numbers. BrandShield does not publish one either. None of the main brand protection platforms shows a price before a sales call. Katcher publishes its full ladder: $99.99 a month for Monitor, $599 for Defend, $1,500 for Managed and $2,500 for Enterprise, with the per-action URS and UDRP fees listed against each. An unpublished price is not sinister, but it tells a smaller brand something about who the product was built for.
We checked on 16 September 2026. Anyone can repeat this in five minutes.
What the pricing pages show
This is a snapshot and vendors change their sites. The point is not the table, it is that you can check it yourself today, which is more than you can do with a price quoted in an interview.
Our prices, in full
Since we are asking why nobody else publishes a number, here is ours. Two kinds of takedown sit in two columns, because they are genuinely different work. Agent takedowns are the routes that need no signature and name no rights holder: browser safety flags, the host's abuse desk, the registrar under its own policy, the CDN and the payment processor. We send and chase those. Legal takedowns are URS and UDRP, the domain disputes that carry a sworn statement, and they are priced per action on top.
*On Managed and Enterprise, where a copyright or trademark route is the right one, we file the URS or UDRP as your designated agent once the authority to do so is in place. On Monitor and Defend we prepare it and you file it from your own address. Only the rights holder, or a formally appointed agent, can make the statement these carry, and we do not make it as anyone without that appointment.
The free scan comes before any of this. It finds the storefronts using your brand and gives you the evidence to check each one, with no card and no call. Which plan follows, if any, depends on what it finds.
Why we are not printing the numbers you may have heard
There are figures circulating for some of these vendors, sourced from podcast appearances and forum posts. They may well be accurate.
We are not printing them, and the reason goes to the whole point of this company. Every claim on this site is meant to come with a way to check it. A price attributed to an offhand remark in an interview cannot be checked, cannot be held to, and may have changed twice since. Publishing it would make this page exactly the kind of source we tell people not to trust.
What is checkable is the absence. None of the main vendors publishes a price. That is a finding on its own, and it is more useful than a number you cannot verify.
What an unpublished price usually means
It is not a trick. Enterprise software is priced per account because the accounts genuinely differ: number of brands, number of marketplaces, enforcement volume, regions, integrations.
The consequence for a smaller brand is practical rather than moral. A product priced per account is built for accounts worth pricing individually. If you are a single brand on one platform doing a few million, you are not that account, and the process will tell you so slowly: a discovery call, a demo, a proposal, a minimum term.
That is time, and time is the thing you do not have when a copy of your store is taking orders this week.
Questions worth asking on any sales call
- What is the platform fee, and what does an enforcement action cost on top of it? Two-part pricing is common and the second part is where the surprises live.
- Is there a minimum term? Annual commitments are normal at this end of the market.
- How many brands and domains are included? One brand with three regional storefronts can count as four.
- Who signs the intellectual property notices? A copyright or trademark notice carries a sworn statement that only the rights holder, or a formally designated agent, can make. Find out whether you are signing, and if the vendor signs, what authority they hold to do it.
- What happens when the store comes back on a new domain? Ask whether a respawn is a new billable action.
Where the enterprise platforms genuinely win
An honest comparison has to include this. The established platforms do things Katcher does not:
- Marketplace coverage at scale, across many marketplaces and regions at once.
- Social and app store enforcement as a managed programme rather than a report you send.
- Large legal and enforcement teams, which matters when a case escalates past a notice.
- Reporting built for a brand with many marks in many territories.
If you are a large brand with a portfolio of marks and a legal team, those are real advantages and the price reflects real work.
Where a published price is the point
If you are one brand, on one platform, and the problem in front of you is that a copy of your store is taking orders right now, what you need is to find out whether that is happening, get evidence you can act on, and see the price before you commit to anything. You should be able to do all of that without a call.
That is why our prices are on this page and the scan is free. You can see what we found and what it would cost before you speak to a human, which is the same standard we ask you to hold us to on everything else. If you want the per-volume view, the takedown cost calculator puts every published option side by side from one store a month to a hundred.
We are also new, we have taken nothing down yet, and we say so plainly. Weigh that against vendors with a decade of case history, because it is a real difference and it favours them.
Questions
Why do brand protection vendors hide pricing?
Because the price is set per account. That is normal for enterprise software and it is not sinister. The practical consequence is that you cannot compare without entering a sales process, and a vendor whose price is set per account is generally not optimised for the smallest accounts.
What does enterprise brand protection cost?
We do not publish figures we cannot source. What is checkable is that the main enterprise vendors do not publish theirs. Numbers circulating in podcasts and forums may well be accurate, but no brand should plan a budget on a figure nobody will stand behind in writing.
How much does Katcher cost?
Monitor is $99.99 a month for one brand, with weekly checks, your first standard takedown included and $150 for each one after, Defend $599 for unlimited agent takedowns, and Managed and Enterprise run $1,500 and $2,500 for done-for-you handling across one to five brands. URS and UDRP domain disputes are priced per action on top, from $1,000. The scan that finds the problem is free, so you see the evidence before any of that. What Katcher does not do is what an enterprise platform does across marketplaces, social and global enforcement, so the honest comparison is on scope, not only on the number.
What should I ask on a sales call?
What the platform fee is, what an enforcement action costs on top, whether there is a minimum term, how many brands and domains are included, and who signs the intellectual property notices. The last one is the most likely to surprise you.
How should I budget for brand protection?
There is no public list price across most of the category, so anchor on the shape instead: a monthly platform fee, plus a per-action cost for the formal legal routes, often on an annual term. Decide how many storefronts a month you expect to act on, ask every vendor the questions above, and get the per-action cost in writing. Katcher's own numbers are on this page if you want a published figure to compare against.